Athlete Talent Agency — Hong Kong

YOUR IMAGE.
YOUR DEALS.
YOUR FUTURE.

We manage the commercial side of your athletic career. Brand deals, positioning, and strategy built around you.

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Focus 100% Athlete Focused

Who We Work With Young Emerging Athletes

What We Manage Brand Deals and Commercial Growth

Based In Hong Kong

About KMC Media

WE ARE THE
ATHLETE'S SOLUTION.

Athletes work hard. Most never get the commercial recognition or resources to support their career. KMC Media exists to close that gap — building a real commercial strategy around each athlete and opening doors to brand partnerships that fit who they are.

We Source and Negotiate Deals

Without a benchmark, athletes often accept the first number on the table with no idea if it reflects their value. We find the deals, negotiate rates that are worth your time, and make sure the terms actually work for you.

Strategy Built Around You

We build a commercial strategy around your identity, your audience, and your goals. One you are comfortable with and that fits where your career is headed.

We Understand Our Athletes

Whether you're a professional athlete or a fitness content creator, we know the world you're operating in. That background shapes how we work with every one of our clients and why we take it seriously.

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The Founder

MAX CHAN

"Being an athlete myself, I know the challenge of working hard without recognition. KMC Media was built to change that. Our vision is to revolutionise athlete representation through a model that gives athletes a real commercial strategy and a genuine advantage in the market."

Max is a professional footballer for HKFC in the Hong Kong Premier League, with experience playing through academies in France and England and representing Hong Kong across various age groups in the youth national team. From professional sport athletes to fitness and sports content creators, KMC Media represents athletes at every stage of the commercial journey.

@kmcmediahk

max@kmcmedia.co

Commercial Representation

CLEAR ABOUT
WHAT YOU GET

Not every athlete needs the same level of involvement. Representation can be adapted to what you actually want — from full commercial management to deal sourcing and execution. Everything is agreed upfront. We do not push athletes into something they are not comfortable with, and we do not promise what we cannot deliver.

Commercial Representation

Brand Deals, Strategy + Growth

We represent athletes commercially. Some want full involvement: content direction, growth strategy, and deals. Others want deals sourced and executed without hand-holding. Both are valid. We agree on the level of involvement before anything starts.

Brand deal sourcing, negotiation, and campaign activation
Commercial strategy and identity positioning
Content planning, direction, and editing support (full management)
Audience growth and niche clarity (full management)
Career trajectory and long-term planning
Brand relationship management for repeat deals
Proactive outreach and opportunistic partnership sourcing

Athletes can go full management — deals, content, and strategy — or commercial representation only. We are transparent about what each involves from the first conversation.

Let's Get Started

Not Sure Which Path Fits?

A lot of athletes and creators we speak to are still figuring out their direction. Not sure what they're worth, what brands suit them, or how they want to expand their personal brand commercially. That is exactly where we start. We work it out together.

No obligation first conversation
We help clarify your direction before anything is agreed
No pressure to commit to a level of involvement you're not ready for
Honest guidance on what makes sense at your stage
Clear fees and expectations before anything is signed

Let's Get Started

How We Build Your Commercial Profile

THE RIGHT QUESTIONS
UNLOCK THE RIGHT DEALS

What image are we building?

An athlete balancing elite competition and performance optimisation is a natural fit for wearables, supplements, hydration, and apparel. That is commercial positioning, not creative directing.

What audience are we attracting?

Brands pay for access to specific people. We identify the audience you are already building and refine your output so you attract the exact demographic your partner brands need.

What brands fit naturally?

Forced partnerships damage trust and perform badly. We map which brands align with your lifestyle, sport, and story so every deal converts and feels authentic to your audience.

What story are you telling?

Consistency builds audience trust. We help you define a clear narrative so followers know who you are and brands see a coherent identity worth investing in.

Why would someone follow you?

You know your sport and content style better than we do. Our job is to help you translate that into commercial positioning brands understand and will pay for.

What makes you distinct?

There are thousands of athletes online. The ones with a clear story and a defined identity build real commercial value to brands. We find it, sharpen it, and use it to open the right doors.

What we ask every athlete before we start

What are your goals?
What brands do you genuinely use?
How involved do you want to be commercially?
What content performs best for you?
What audience are you building?
How much time can you commit?

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How We Work

CLEAR EXPECTATIONS
FROM DAY ONE

Many young athletes are talented but inconsistent. They are building their career in public without commercial experience, and that makes communication and onboarding the most important part of what we do.

We are direct about expectations on both sides. That means clear deal structures, defined response times, deliverable responsibilities, exclusivity terms, and communication standards established before anything is signed.

Reliability, authenticity, and a clear identity are the three things that make an athlete worth investing in. We build that reputation by managing the process that creates it.

DS
Deal Structures
Every deal is explained clearly. You know what you are agreeing to, what you earn, and what is expected before anything is signed.
RT
Response Times
We set communication standards that keep brands confident and campaigns on track. Late responses lose deals. We make sure that does not happen.
DR
Deliverable Responsibilities
You know exactly what you need to produce, when, and to what standard. No confusion mid-campaign.
EX
Exclusivity Terms
We define what exclusivity applies to each deal so you are never accidentally in breach of a partnership or blocked from brands you want to work with.

Common Questions from Athletes

Q Do I need a large following to work with brands?
Q How do I know if a deal is the right rate for me?
Q What does full management actually involve day to day?
Q Can I stay in control of what I post and promote?
Q How long before I start seeing commercial opportunities?
Q What happens if a brand deal does not go well?
Q Am I locked into a long contract?
Q Do you work with fitness creators as well as pro athletes?

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LET'S TALK ABOUT YOUR CAREER

New to commercial partnerships? Not sure what you're worth or where to start? We work with athletes at every stage and always begin with an honest conversation No pressure, no pitch.